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Do you really need a mailing list for your fiber business?

 Here are 7 reasons why I say "ABSO-FREAKING-LUTELY!" I get it, growing and maintaining a mailing list sounds like a pain. On top of everything else you have to do as a #solopreneur, is having a mailing list worth it? And how does one go about growing it? Let’s break it down. This post does contain one referral link and I may earn a small commission when you click on the link at no additional cost to you. What is an e-mail/mailing list? An e-mail list is a list of names and email addresses of people that GAVE YOU PERMISSION to send them updates and promotions from your business (READ: They want to hear what you have to say, and...

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How do I publish a "knitworthy" knitting pattern?

I get asked this all the time: “How do I actually publish a knitworthy pattern?” Publishing a pattern that others will want to recreate takes effort, no doubt, but it is completely doable. Just break it down into five steps… do each one and you’ll be off to the races! I’m going to start off with a pretty high level intro, and then we’ll be breaking it down in detail over the coming weeks. 1. Write that Pattern Down! Brilliant ideas are no good stuck in your head! Sketch out your idea, swatch it, knit it up, and write the pattern. This is the longest and most time consuming (but most worthwhile!) part in the the whole design process. You...

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5 Simple Tips to Taking Better Knitting Photos

I’m definitely not an expert when it comes to knitwear photography, but if you scroll back even a year in my Instagram feed, you’ll see that my photography skills have improved a bit. But, best of all, I spend about 20 minutes taking photos for an entire month with a heck of a lot less stress when I was trying to take photos daily. Last year, I went on a mission to get better at photography, so I went and spent my hard earned pattern money on a used DSLR camera and some equipment. Low and behold, I took some pretty CRAPPY photos. It turns out better equipment did absolutely nothing for my photography except cause confusion, stress, and a...

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